Despite 2020 being a challenging year in countless ways, books continued to be a source of comfort for me. I’m a voracious reader, and thanks to a lot of time at home and a great digital library program that lets me borrow audiobooks and Kindle books for free, I’ve been able to read 66 books […]
Beth’s Best Books of 2020 (and How You Can Read More This Year) Read More »
You probably already know that building a list of loyal email subscribers is one of the best ways to build your business and bring in more income. Having a subscriber list of people who know, like, and trust you is an invaluable asset – particularly in these uncertain times. But growing your list is challenging,
The # 1 Way to Get More Email Subscribers Read More »
I don’t know about you, but right now I’m struggling to figure out where the last four months have gone. I’m in Colorado, in the United States. Our country started shutting down in mid-March, and in the first few weeks everyone hunkered down in their homes, knowing their freezers were overflowing with bulk meats from
Smiling Behind the Mask Read More »
I don’t know about you, but in the last few weeks my inbox has been crammed with messages from companies of all shapes and sizes, and they’re all saying the same thing: “COVID is scary. We’re scared too, but we’re on top of it at XYZ company.” You don’t need another note like that in
Resources for Our Turbulent Times Read More »
Wondering if you’ve missed the Golden Age of Webinars? Perhaps you’re asking yourself: “Will people still sit through webinars, when I’m competing with so much marketing noise right now?” “Can hosting webinars help me build my email list?” “Do people still buy stuff from webinars?” The answer to all three of these questions is YES.
Do Webinars Still Work? Read More »
If you’ve just published a new piece of content (like a video, blog post, or podcast episode), it’s time to crow about it to the world! Tell your email subscribers about it, so they can check it out! But you don’t need to wait until the next time you send a newsletter to share your
Boost Your Traffic and Social Shares with This Simple Content Promotion Technique Read More »
I recently started eating fewer carbs and following a ketogenic diet. It’s a pretty radical change for me. And I’m not going to lie. The biggest thing I miss is….pizza. Pizza used to be my favorite food. I would eat it every day if I could. But regular pizza crust is definitely on the “no”
The #1 Way to Annoy the Heck Out of Your Email Subscribers Read More »
Do you feel nervous when you think about trying to ask your clients or customers for feedback? You’re in good company. Very few business owners find this process pleasant at first. But here’s the thing: The best marketing tool you have is positive feedback from your previous clients. People who are thinking about buying from
Gather Timely Feedback From Your Customers (Without Having to Breathe Into a Paper Bag) Read More »
Have you ever met someone at a networking event (or on a first date) who could not stop talking about himself? People like this can talk for hours about all their accomplishments and adventures, but they never ask you questions about yourself, and they find it impossible to actually listen when you try to get a word in edgewise. Chances
5 Ways to Start Authentic Conversations with Your Email Subscribers Read More »
Since I started offering content writing and copywriting services to my clients a few months ago, I’ve been doing a lot more writing in my day-to-day tasks than I did before. Every day, between ghostblogging, writing emails for my clients, preparing my own marketing content, and other content creation and copywriting tasks, I usually write
The Twin Dragons That Stop You From Writing (and How to Slay Them) Read More »