Beth Hayden

Why Webinars Might Be the Best Thing You’ll Ever Do for Your Business

You’ve heard all the buzz about webinars. You’ve even attended a few yourself. But you may still be thinking, “Why would I want to use webinars in my business?” Webinars are a highly flexible method for teaching all kinds of information, and they also can also be a powerful sales tool. Whether you do free […]

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The Marketing Maven List: Better Testimonials, Entrepreneurial Flourishing, and a Fabulous Image Creation Tool

Every couple of weeks, I publish a list of three of my favorite recommendations from the world of online marketing and entrepreneurship. If you’d like to read more about this list got started, click here. On today’s Marketing Maven list, we’ve got a wonderful tool for creating compelling social media images, an inspiring ebook from the world of positive

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The Marketing Maven List: Malcolm Gladwell, Smart Bookmarking, and Getting More Instagram Followers

In Malcolm Gladwell’s book The Tipping Point, he says there are three types of people who contribute to the spread of ideas and trends in our society today: Connectors, Mavens, and Salesmen. Ever since in read the book, I’ve been fascinated with Mavens. These are the information specialists – the folks who gather knowledge, then enjoy

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