Pinterest Archives | Beth Hayden

How to Add Pinterest Descriptions to Your Images

Are you using Pinterest to try to drive traffic back to your website or blog?

Then you definitely want your content comes up in the Pinterest search results when pinners are looking for new stuff to pin.

One of the best ways to get found in the Pinterest search results is to include keyword-rich descriptions for all of your Pinterest pins. The description is just the little caption area underneath each pin, where you can add some text about what’s in the picture.

Here’s an example of a pin on Pinterest. The pin description is indicated by the red arrow.

Pinterest Pin with Description Highlighted

Let’s take a look at an example.

If I want to pin an image from Brian Clark’s new blog,, I’ll use my trusty PinIt bookmarklet for my browser.

I’ll choose an image from Brian’s most recent post, How to Transform Yourself (Without Disrupting Your Life). Then, from within the bookmarklet pop-up box, I’ll choose a board on which to pin the image.

Then, I’ll see a box like the one below. I can edit or change the pin description in the area indicated by the red arrow.


Here’s what’s interesting, though – it your visitors use the PinIt bookmarklet to pin images from your site, they are probably not going to bother to edit the description that auto-populates in that area. They’re just going to pick a board, click “Pin It” and move on to the next shiny object they see online.

Here’s why that is important for you –

If you want to get traffic for Pinterest, you must optimize your images for Pinterest, and add pre-populated pin descriptions that are search engine friendly. Since most pinners don’t usually change or add pin descriptions when they pin your images, it’s highly likely the original description will stay with that pin as it gets re-pinned to various boards all over Pinterest. So you want to get it right — right from the start.

And as it turns out, there’s a quick and easy way for you to optimize every image on your site for Pinterest by pre-populating that “description” field.

Here’s a quick little video that describes the process of how to add descriptions to your images when you’re using The process will be really similar on other blogging platforms.

If you want to see a larger version of this video, click here.

This is one of those quick little tips for Pinterest that might come in handy in you’re using Pinterest to drive traffic back to your blog.

I’d love to hear how YOU use Pinterest (personally or professionally)! Tell me in the comments below what you like to do with Pinterest, and feel free to share a link to one of your favorite boards. It can be one of your boards, or someone else’s!

Why Do You Do What You Do?


I’ve learned a lot of fancy marketing techniques in the past few years. And sometimes when I did launches or ran programs, I felt like the marketing techniques were running the show, instead of me. I felt like my mission was getting buried in the methods.

So I want to get back to basics, and tell you why I do what I do. So here’s my truth-telling for the day:

I love working with entrepreneurs and business owners, because I feel like I can make a direct difference in people’s lives by helping them build businesses that they love.

I believe we can all lead lives of extraordinary power and magic. I know that we all started our businesses because we have a particular passion, a unique message that we want to share with the world – and I can help people share that message with as many people as possible. As a coach, I empower entrepreneurs — and it’s really satisfying and rewarding.

Here’s what one of my client said to me recently, that I think really sums up why I do what I do (and why I love it so much):

“Beth, you change your clients’ worlds…just by being you and doing what you do. You CHANGE THE WORLD by helping the world-changers…one client…one website…one blog post…one Pinterest board at a time.”

So if you’re interested in being part of this movement – to live powerful, magical and extraordinary lives – I would love to help you get your message out to the world, and bring in a steady stream of perfect clients to your business.

You can check out my latest program, Pinfluence for Coaches and Consultants, using the link below. I would love to welcome you to our unstoppable community of like-minded souls.

Sign up here (we close the doors at midnight this Saturday, June 14th)

Why do you do what YOU do? Share your thoughts with us in the comments below.



Pinterest Marketing Round-Up

Did you miss a post during my Pinfluence Academy launch? Get ’em all, right here. And make sure to let me know in the comments below which articles were the most useful, interesting or entertaining to you.

The Secret to Dominating Pinterest

5 Ways “Boring” Businesses Can Succeed on Pinterest

The Absolute Best Way to Get More Pinterest Followers — Fast

Is Pinterest Marketing for Me?

12 Unexpected Pinterest Hacks to Improve Every Phase of Your Online Launch (on

Exclusive Pinterest Marketing Interview with Pamela Wilson (on

Why This World-Traveling Artist Signed Up for Pinfluence Academy

Why Are You Still Skeptical That Pinterest Can Work for You? (on Copyblogger)

Today is your LAST DAY to join the 2014 session of Pinfluence Academy. Click here to join us. Registration ends today (March 14th) at midnight, EDT.

You may be thinking, “Whew! Beth, that’s a TON of content and Pinterest tips. Why do I even need your course? Why not just take this information and run with it?”

Here’s the bottom line — in Pinfluence Academy, you’ll learn how to create an effective Pinterest marketing strategy from the ground up. You’ll get the whole picture of how Pinterest can become a crucial leg of your entire online marketing strategy. You will learn how to:

  • Pin content your target market will LOVE (so you’ll attract followers who will become customers)
  • Optimize your website images so pinners will share your content for you
  • Turn traffic from Pinterest into raving fans and loyal customers
  • Make Pinterest your #1 traffic source for quality leads
  • Grow a massive mailing list with Pinterest

—and more. You’ll get 4 weeks of in-depth Pinterest marketing instruction that you absolutely will not find anywhere else.

The articles above are just scratching the surface. To become a true Pinterest marketing ninja, Pinfluence Academy is what you need. Join us here today.

Why This World-Traveling Visual Artist Signed Up for Pinfluence Academy

Felice (Phil) Panagrosso is a charming and kind visual artist who lives in Paris, France with his family. I virtually “met” Phil last year when he hired me to do a tune-up assessment of his website and blog, and we had a wonderful discussion about artistic marketing possibilities for his work.

I was thrilled when Phil signed up for the 2014 session of Pinfluence Academy. I love working with artists (especially when it comes to Pinterest!) and Phil was one of my favorite clients from 2013.

When I asked Phil why he was joining Pinfluence Academy this year, he said:

“When I did an individual coaching session with Beth last year, it was a great experience and gave me loads of information – and it also gave me plenty of work to do to improve my blog (and website).  In the process, Beth gave me some initial ideas on using Pinterest to market my artwork.  Still, I realized there was a lot more that could be done with it.  Since I’m a visual artist, Pinterest is perfect for me, and it would be a shame not to take full advantage of it.

But I want to do more than simply reproduce my portfolio on Pinterest.  With Pinterest, I can share my other interests, make it more personal and fun — while at the same time letting people know about my paintings and encouraging them to click over to my website.

Pinterest is one of the most beautiful of the social media networks, and one of the most popular.  It’s also a lot of fun to work with.  I am looking forward to this seminar with Beth.”

Welcome aboard, Phil! I can’t wait to see what you create this year (and how Pinterest can help you get your beautiful work out to the world!

Is Pinterest Marketing For Me?

Let’s face it — we all have a limited amount of time and money to use for marketing our businesses. That’s why it’s so important that we get the biggest possible “bang for our buck” when it comes to marketing strategies. Bottom line — you want your online marketing strategy to bring you more website visitors and more sales. We want to see the money — right?

So should Pinterest be part of your marketing mix? Here are some important stats to consider if you’re considering Pinterest:

  • Pinterest drives now referral traffic to websites and blogs than Twitter, StumbleUpon, Reddit, YouTube, LinkedIn and Google+ combined(!)
  • Pinterest has 70 million users, 80% of which are women.
  • Each Pinterest pin is worth around 78 cents in sales.
  • A pin drives an average of two website visits and six page views.
  • Pinterest pins are repinned around 10 times (each) and pins are 100 times more viral than a tweet. Fast Company says, “Unlike a tweet, the gift of a pin just keeps on giving, commercially.”
  • Market analysis firm BloomReach recently did a study that shows Pinterest users are considerably more likely to be in a “buying” mood while on the site — while Facebook users are typically more interested in interacting with friends. According to studies, 20% of Pinterest users have purchased something they discovered on a pin.
  • Half of all website visits from a pin occur three and a half months after that item was first pinned – which means a pin has a significantly higher shelf life than a tweet.

What does this mean for you as a marketer? Well, you can do your own interpretation of this data, but what it means to me is that Pinterest has a higher return on investment (ROI) than other social media tools. Pins result in more website traffic and more sales.

I believe most businesses (yes, even B2B businesses and non-profit organizations) can get benefits from Pinterest – and I absolutely believe that it’s worth giving Pinterest marketing a try, no matter what type of product or service you’re selling.

Benefits of Pinterest Marketing

Purchasing Power: If you’re avoiding Pinterest because Pinterest users are primarily women, you need to keep in mind that women make or influence 85% of all purchasing decisions in the United States. Women are also taking over the purchase of traditional “male” products, like cars, home improvement products and electronics – they now purchase 50% of these items, too. But interestingly — 91% of women feel that advertisers don’t understand them. Think about what you could learn about women in the U.S. by spending time on a site where women are constantly pinning items that are interesting, educational or informative to them. You can not only talk to them, but listen to them. Invaluable, right?

Establish Yourself as a Trusted Expert: Pinterest can be an amazing content curation tool for ANY business. That means you can cherry pick the very best resources, ideas and information on the web (all that stuff your audience is hungry for) and collect it in a beautiful way on your Pinterest boards. The online marketing game is all about becoming a trusted expert who provides consistently great content – and Pinterest is a great tool for collecting and organizing that content.

Remember — the pins on Pinterest profiles are public, so any prospect or customer can see your content, whether or not they have a Pinterest account themselves. That means you can use Pinterest as a resource for your customers, even if they’ve never pinned a thing!

Show Your Company’s Personality and Culture: Pinterest can be an amazing tool for showing your brand’s personality. Remember that people do business with people they trust — and featuring fun, interesting behind-the-scenes images of your company can do a lot to make your company more likeable. Pictures help your business shine – and Pinterest showcases those images beautifully.

Learn to Think Visually: Pinterest trains you to think visually – which is particularly important if you have a visually “boring” business. While you pin (and discover what’s popular on Pinterest), you can learn how to present content in a visually compelling way. You can also find out the kinds of things your audience respond to (which can inform things like your website design or product design). Companies that understand visual marketing are the ones who will dominate their markets in the next five years. Are you ready? If not, Pinterest can be a safe, fun place to learn the art and science of visual marketing.

So, should you try it?

I believe almost any company could benefit from using Pinterest marketing – but only you can decide if it’s right for your business.

Of course – I will be the first to admit that I am biased on this subject. I think Pinterest is the greatest thing since sliced bread, and I have seen it work marketing miracles for many, many businesses. Yes, even businesses that don’t involve food, fashion or home décor. And I’ve experienced it myself — Pinterest is the #1 source of referral traffic to my website, and it has been for years. Given those results, I think it’s a good idea for any business to give Pinterest marketing a try, even if (perhaps even especially if) you’re feeling skeptical about it.

If my clients or students are unsure, I advise them to give Pinterest marketing a three-month test. If you’re not getting more traffic and more leads from pinning, you can re-evaluate and consider making some changes to your strategy. But given the compelling stats about Pinterest’s ROI and the long shelf life for its content, I think you’re missing an opportunity if you don’t give it a go.

So try it out. Throw yourself wholeheartedly into Pinterest marketing for a couple of months, then evaluate your results. It just might be the missing ingredient you’ve been waiting for.

The Absolute Best Way to Get More Pinterest Followers — Fast

Every Pinterest user wants to know the answer to the big question: “How do I get more Pinterest followers??”

As a marketer, it’s a smart idea to take active steps to gain more followers for your Pinterest profile. The larger your following is, the more people will see your content when you pin it. That means more traffic, more email subscribers, and more sales.

But here’s the thing – many people want a magic formula for growing their following. And unfortunately, there isn’t one. There is no way to buy followers (not that you would want to do that anyway) and you can’t flip a switch within Pinterest that will cause more followers to come pouring toward your account.

Getting more followers on Pinterest takes some effort (just like everything else on social media). It takes time, but that time and effort will pay off.

On Friday, we’re going to talk about why spending your energy on Pinterest is probably a better choice than spending it on some other social networking platforms. I’ll give the statistics and information you need to find out if Pinterest is the right choice for you, and if you want to dive deeply into Pinterest marketing.

But for now, let’s assume you want to use Pinterest for marketing, and you need more followers. What’s the best way to go about getting them?

Okay, I’m going to lay out the answer for you. Get ready.

Here’s the secret:

The absolute best thing you can do to attract more followers is also the simplest (and probably the most fun, as well!). What you need to do is pin content on a regular basis. It seems simple and painfully obvious, but it’s the truth. The more you pin, the more followers you will attract.

What does it mean to pin “a lot,” you ask? Well, let’s start with one incredible and inspiring story.

Blogger Megan Auman (of grew her Pinterest following from 1,500 to over 10,000 in just four months. She focused on pinning great-quality images, and reworked some of her boards in order to attract her ideal Pinterest users to her profile. When asked how she built her Pinterest platform so quickly, she said:

I have two or three times a day (depending on my schedule) where I focus on generating a lot of pins. These are typically first thing in the morning (I ease into my day with Pinterest and Instagram), sometime in the afternoon (when I need a break from other work), and in the evening when I’m hanging out around the house….

So here’s my definition of “pin a lot.” On a regular day (where I’m not super active on Pinterest) I’ll likely still pin 10 – 30 times per day. But on a day where I’m in active growth mode, I’m likely pinning 50 – 100 pins. Per day!

Horrified yet? Yeah – me, too.

When I first read those numbers, I thought, “You have got to be kidding me.” But let me be clear – this is the strategy Megan used to gain 8,500 followers in four months. That is a LOT of followers in an incredibly short period of time.

You do not necessarily need 10,000 followers on Pinterest to get a spectacular return on investment from the platform, nor do you need to grow your following as quickly as Megan did.

I wanted to tell you Megan’s story so you know what’s possible in the Pinterest world — it doesn’t mean you have to do it that way, or that it’s the only way to achieve success on Pinterest.

Bottom line: You do NOT need to spend your entire day on Pinterest to get more followers. But if you can dedicate some time each week to pinning content that your target audience needs and wants, you will see an uptick in your followers!

Think about trying to set small goals — perhaps 10 minutes of pinning a day. You can make it easier to squeeze in your 10 minutes by getting the Pinterest app on your iPad or your smart phone, so you can pin while waiting in line at the bank, or during other breaks in your day.

And I can hear the next question coming now – “What if I can’t do 10 minutes a day??”

That’s okay, too. Just do as much as you can.

Pinterest marketing is absolutely, positively worth putting time and energy into — even if you can’t pin all day, every day, like Megan Auman. Just pin interesting content throughout the week, as much as possible – even if it’s only one pin a day.

The more content you pin that is of interest to your target audience, the more followers you will get on Pinterest (and the larger your platform will grow). You’ll get more traffic, more email subscribers, and more sales from Pinterest.

I’d love to hear your feedback on this topic. Have you seen an increase in followers when you’re pinning frequently? Or have you tried other techniques for growing your following (and if so, what has worked for you)?

5 Ways “Boring” Businesses Can Succeed on Pinterest

Tons of marketers are benefiting from using Pinterest to help sell their products and services. But as an online marketing coach, I’ve also discovered that some businesses hesitate when it comes to Pinterest marketing. When I inquire about why they’re not sure about Pinterest, the answer usually looks something like this:

“How can this work for me? I’m not a food or travel blogger. I run a traditional business that doesn’t lend itself to a lot of visual content. Can Pinterest work for visually ‘boring’ businesses like mine?”

Manufacturing, IT, finance, non-profit and B2B organizations are often particularly skeptical about Pinterest – but there are plenty of effective and interesting ways to use Pinterest in these industries, too!

What Pinterest is (and isn’t) about

Here’s what you need to know:

Pinterest is NOT just about travel photos, inspirational quotes and mouth-watering recipes. It’s just like any other social networking platform, in many ways – if you publish content that people enjoy and find useful, it will help you build trust with your prospects and make sales.

If you’re using social networking sites to market your business, your primary goals are increasing visibility for your brand, encouraging people to share your media, and getting people to like and trust you. And here’s the good news – a fun, thoughtful, and likeable Pinterest presence can help you with all three.

I want you to picture your Pinterest account like a scrapbook and bookmarking site, rolled up into one. Yes, you’ll need to share compelling images, but you can also share useful information – particularly information that teaches people how to do something. Pinterest users spend time on the site to dream about exotic vacations — but also to learn. Learn more about usefulness on Pinterest (and why it’s important) by reading my recent post, “The Secret to Dominating Pinterest.”

Your job is to collect content on your pinboards that is useful, interesting or entertaining for your target audience. Sometimes that content will be pinned using a beautiful image of a sunset or idyllic family scene – but in many cases, it will pinned using an infographic or other image. Bottom line — lovely images help on Pinterest, but they’re not the ONLY thing that matters.

Now that you’re clear on what Pinterest is about (and what it’s not), let’s dive into some ideas, suggestions and examples to get you started with marketing your “boring” business on Pinterest.

1. Make your website compelling and pinnable.

The best that you can do on your website is create content (podcasts, videos or text) and include pinnable images in that content. Interesting content on your site will help you draw pinner away from Pinterest and on to your site.

Remember – content marketing is all about MEDIA – so think about what kind of sharable media you can create that will help you reach your target audience. For tips on creating compelling content, check out Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by C.C. Chapman and Ann Handley. This book is my textbook when I work with my clients.

Every piece of content that you publish on your website should include an image — that means every blog post, website page, catalog page, etc.. And of course, you want to make sure all your images are pinner-friendly, so your readers and customers can share your content for you.

If you’re interested in creating cool badges (like the one at the top of this blog post) for your content, you can use Canva, a free online graphic design tool. You can use Canva to find stock images, crop or resize photos, add text to images, and lots more.

One of the upcoming articles in this series addresses the question about how to optimize your website images for Pinterest. But for now, the most important things you need to remember are:

  • Make sure all your images are pinnable
  • Include a “Pin It” button on every page and post on your site (get a free button from the folks at Pinterest)

2. Practice outstanding content curation.

In order for you to grow your presence on Pinterest, you will need to do more than just pin your own content. You’ll want to become a content curator, and pin content that your audience truly wants and needs.

What is content curation? Beth Kanter of, social media consultant for creative nonprofits, defines it in this way:

“Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public.”

Being an online curator means that you pick the best content on the Web – the most compelling images, inspiration, resources and ideas – then thoughtfully organize that content in a beautiful way for the benefit of your core audience. You cherry-pick all the best pieces of what you’re learning, researching and collecting, then wrap it all up in a visually-friendly way for your readers and followers.

And yes – practicing great content creation means you will be pinning more than just your own content. That’s okay! Your job is to be a resource for your customer or client. Oreck, the vacuum cleaner company, regularly pins their own products and content, but they also have boards on holidays, crafts, recipes and party planning that appeal to their target audience (which is primarily women).

One quick tip for content curation: If you bookmark a website or blog post in your browser (so you can go back and find it later), ask yourself, “Would this be of interest to my reader/customer?” If the answer is yes, I want you to strongly consider adding it to one of your Pinterest boards.

3. Talk about what you do in a Pinterest-friendly way.

As you’re practicing content curation, you can also mix in pins that help you talk about your own products and services. But the trick (especially if you have a “boring” business) is to talk about what you do in a way that will appeal to Pinterest users.

We know that Pinterest users love recipes, travel, and inspiring quotations. But there’s also a huge audience on Pinterest for things like technology, culture, tutorials, science and business advice. To succeed on Pinterest, you need to figure out a way to talk about your business in a Pinterest-friendly, accessible way. Think about how you can pivot your area of expertise a little, and see if you can work your content into some of the popular topics on Pinterest.

General Electrics does a spectacular job at making their company “cool” on Pinterest. They have created boards like “Badass Machines” (which is filled with images of the biggest and baddest technologies produced by GE) and “Gifts for Geeks” (which features gift ideas for geeky friends and family). Check out all the GE boards here.

4. Showcase your company’s personality and culture.

Your business has a unique personality – make sure you’re letting it show on Pinterest! People do business with people they know, like and trust — and you can prove your likability by using Pinterest’s visual tools.

You can use Pinterest to give a human face to your company through your pins and boards — so feel free to highlight the cool, fun, interesting and unique things about your company!

You can pin things like:

  • Company events
  • Employee photos and profiles
  • Behind-the-scenes pictures and videos
  • Client case studies and testimonials
  • Job openings
  • Company news
  • Your mascot or branding color(s)
  • Your founding story

HubSpot, an online marketing software company, has a fantastic Pinterest board called “HubSpot Culture Code” that features quotations, excerpts and images from their Culture Code slide deck (a collection of slides that spells out their customer philosophy and values). This board gives Pinterest users a sneak peek into what it’s like to work at HubSpot — which helps the company build trust and loyalty with their prospects and clients.

5. Use Pinterest as a portal to all of your business’s online content

You can use Pinterest as an online hub that includes links to all of your online marketing content. Because you can link to anything you want to (and because Pinterest is a great way to show content visually), it’s totally possible to use Pinterest as a showcase for any of your other online marketing content.

Think about including links to your:

  • Videos
  • Slide decks (on SlideShare or elsewhere)
  • White papers
  • Webinars and teleseminars
  • Links to content on other social media profiles (Twitter, Facebook, Linkedin, etc.)
  • Downloadable materials like free reports, white papers, audio or videos freebies, online courses.
  • Membership site information

Mark Johnson, a marketing and communications professional, uses one of his Pinterest boards as a portal to all his other social networking profiles (including LinkedIn, and Google+). His calls this board his “infographic resume.” Smart, huh?

BONUS TIP: Don’t be afraid to lighten up.

Pinterest is a powerful marketing tool, and it can be a great part of your online toolbox. But just remember – Pinterest is also FUN. If you can create lighthearted or funny content, it can only help you — and you may find that some of your funny pins are the ones that get passed around the most!

Mr. Rooter, the plumbing company, lets its fans submit hilarious photos of their mascot action figure in different locations, then pins those photos to their “Where in the World is Mr. Rooter?” board. AmeriFirst Home Mortgage even has a Pinterest board for zombie home buyers!

Your turn to shine on Pinterest

Even if you don’t have a business that lends itself perfectly to visual content, you can still succeed on Pinterest. With a little ingenuity and creativity, even “boring” businesses can get a great return on investment from Pinterest. So dive into the pinning world, and have fun – it will pay off in terms of relationship building, website traffic, and sales!

The Secret to Dominating Pinterest

We know Pinterest is chock full of compelling images – everything from sunsets to seascapes, fashion ideas to home décor. The Pinterest world is a fun (and aesthetically pleasing) place to spend time when we want to escape from the “real” world.

We also know Pinterest is a gold mine for marketers – it’s an incredible tool for connecting with your audience and making sales.

But there’s a little secret to successful marketing on Pinterest that very few people seem to be talking about. And it’s too important for you to miss.

The secret is this: The content that really does well on Pinterest. (that gets re-pinned and clicked on more often) is the content that is spectacularly useful.

Useful content solves problems and relieves pain. Chris Garrett, content marketing expert and one of the smartest guys on the planet, says simply, “Good, useful content is content that helps you meet your goals.”

Everyone needs useful information; the desire for helpful, practical information keeps the entire Internet running. We return to the Web over and over again not just to be entertained by amusing cat videos, but to find out the solutions to our pressing problems and get answers to our burning questions.

So why is that important for you as a marketer? Here’s why — if you pin useful information on Pinterest, you will get more repins, more followers, and increased visitors to your site – and that can all lead to better sales numbers if you’re being smart about your online marketing strategy. All those useful pins will also attract an audience that continually relies on you as a go-to source of information on your topic.

What useful content on Pinterest looks like

Check out these examples of useful content that has taken off on Pinterest:

S’mores Wedding Favor Kits: Want a quirky (but still classy) favor to give at your wedding? This pin leads to an Etsy shop were you can buy these kits (marshmallows not included!) and it’s been pinned over 800 times. You can bet that this Etsy shop owner takes great care with her store photos and make sure all of them are great images like this one. I’ll bet she relies on Pinterest for a large chunk of her income.

100th Day of School Ideas for Teachers: This pin leads to a sales page for a $1 digital download of this worksheet. According to the sales page, this simple worksheet image has been pinned over 10,000 times.

Quick Fixes for the 7 Most Dreaded Shots in Golf: This last one is my favorite example. Think Pinterest is only for recipes, home décor and activites for kids? Then feast your eyes on this this incredibly useful pin for golfers, which has gotten over 500 repins.

Start with this question

Killer recipes, top-ten lists, tutorials and other engaging, problem-solving content does well on Pinterest because it’s USEFUL. So just start with this basic question – “What can I share on Pinterest (from my own website, and from other people’s sites) that will be useful for my audience?”

Because when it comes to Pinterest marketing, it may be the only question that really matters.